In England there have been plans to increase the prescription of less expensive medicines in primary care.
They are eager to use the more generic medicines as they are less expensive than the branded ones. The proposition includes making a list of products for replacement, and another list of items that would be excused. They will put out for the publics opinion over the next 3 months.
The NHS spends about £9 billion a year, on branded medicines in the UK alone, and a 5 year voluntary contract negotiated between the government andpharmaceutical company last year includes dropping what the NHS spend on branded medicines.